The Plan.
We improve Marketing's bottom line through strategy, hard work & smart execution.
our process creates better connections
Discovery
We study the history, culture and idiosyncrasies of our trusted partners. We become part of their marketing team. Investigate the audience and research their behavior. Analytics, analysis & research.
Strategy
We take pride in our research and media planning. We put a plan of action in front of you that continues the Discovery phase, and explains how we're going to succeed.
Implementation
The approved strategy hits the ground running. Launch the campaign with plan and watch the numbers roll in. Hit those metrics.
Timelines met, and we're out in public eating the competition.
Analysis
Our team digests the data and delivers ROI-based updates that you can digest and take action on. Reporting that makes a ton of sense, and most importantly, provides a roadmap for improvement.
"Measure what is measurable, and make measurable what is not so."
- Galileo Galilei
Optimize
Read, rework and rethink. Rebuild the campaign based on what is working and what needs improvement. This allows better customer experiences and a better return on investment.
Repeat
Keep the momentum going and use the best performing elements. Cut the fat and restructure to use a lean, sharp marketing effort. Allowing improved elements to stay on the surface will lower cost per conversion and improve the bottom line.
Wrapup
Document strong and weak points and prepare for round 2.